About
Pleasure to meet you!
I am a brand identity practitioner with over thirteen years of experience, seven of which have been in art and creative direction. My practice and research are grounded in sustainability, ethics, inclusion, and accessibility. Through branding and graphic design, I have worked across disciplines with 3D and motion designers, architects, illustrators, marketers, and sound designers. My professional experience spans the CIS, Mongolia, China, Europe (Slovakia, Austria, the Netherlands, and Cyprus), the UAE, and South Africa.
Alongside my professional work, I have developed a growing academic, pedagogical, and mentoring practice. Over the past years, I have lectured at institutions such as the University of the Arts London and Moscow State University, and I was invited to create a Master’s course for a new design school in Paris, based on my own methodology, Incorporate Identity—a framework that rethinks branding through sustainability, ethics, inclusion, decolonisation, and pluralism.
I am also developing the first Russian-language course on sustainable branding for Werkstatt.
Moreover, I am a partner at DSDA (Duo Sapiens Design Award) and the creator of Russia’s first award category focused not on design craft, but on the social and environmental impact of design actions.
MA Design for Social Innovation and Sustainable Futures alumni, University of the Arts London.